Apotheca Alchymica je nov\u00e1 zna\u010dka parf\u00e9m\u016f a kosmetiky, kter\u00e1 na \u010desk\u00fd trh vrac\u00ed prvot\u0159\u00eddn\u00ed kvalitu ingredienc\u00ed a tradi\u010dn\u00edho \u0159emesla. T\u00e9to filosofii odpov\u00edd\u00e1 i n\u00e1vrh interieru prodejny. N\u00e1v\u0161t\u011bvn\u00edkovi mus\u00ed b\u00fdt na prvn\u00ed pohled jasn\u00e9, \u017ee se nejedn\u00e1 o \u201coby\u010dejnou\u201d parfumerii sv\u011btov\u00fdch zna\u010dek. Kvalita kosmetiky a parf\u00e9m\u016f se propisuje jak do obal\u016f, grafick\u00e9ho designu, tak i do n\u00e1vrhu interieru, do kvality materi\u00e1l\u016f a zpracov\u00e1n\u00ed. Z\u00e1kazn\u00edk by ale nem\u011bl p\u0159ij\u00edt pouze do exkluzivn\u00ed prodejny. Z filosofie chytr\u00fdch l\u00e9k\u00e1ren Apotheca p\u0159eb\u00edr\u00e1 p\u0159edev\u0161\u00edm p\u0159\u00edv\u011btivost k z\u00e1kazn\u00edkovi. Interi\u00e9r by tedy m\u011bl odkazovat jak ke tradi\u010dn\u00edmu l\u00e9k\u00e1rensk\u00e9mu \u0159emeslu, tak b\u00fdt p\u0159\u00edjemn\u00fdm a\u017e \u00fatuln\u00fdm prostorem, kde se z\u00e1kazn\u00edk uvoln\u00ed, zdr\u017e\u00ed se o n\u011bco d\u00e9le ne\u017e by musel a r\u00e1d se op\u011bt vr\u00e1t\u00ed..<\/p>\n
\u00dast\u0159edn\u00edm t\u00e9matem, je\u0161t\u011b p\u0159ed zapo\u010det\u00edm n\u00e1vrhu, bylo vy\u0159e\u0161en\u00ed funk\u010dn\u00edho \u010dlen\u011bn\u00ed prostor. Snadno by mohlo doj\u00edt ke zne\u010diteln\u011bn\u00ed a\u017e zmaten\u00ed z\u00e1kazn\u00edka, kter\u00fd chce j\u00edt do parfumerie, ale vid\u00ed pouze vchod l\u00e9k\u00e1rny. Dublov\u00e1n\u00ed ozna\u010den\u00ed obou prodejen u jednoho vstupu by ub\u00edralo ob\u011bma z nich. \u0158e\u0161en\u00edm je proto vstup nov\u00fd, kter\u00fd se otev\u00edr\u00e1 do prostor frekventovan\u00e9ho n\u00e1m\u011bst\u00ed\u010dka p\u0159ed Velk\u00fdm \u0160pal\u00ed\u010dkem. Vznikaj\u00ed dva vstupy, dva odd\u011blen\u00e9 provozy, kter\u00e9 ale z\u00e1rove\u0148 profituj\u00ed ze sv\u00e9 vnit\u0159n\u00ed propojenosti. (P\u0159i koupi l\u00e9k\u016f mohu nahl\u00e9dnou a usly\u0161et n\u011bco o kvalitn\u00ed kosmetice \u2013 kterou by z\u00e1kazn\u00edk l\u00e9k\u00e1rny jinak t\u0159eba nevyhled\u00e1val a naopak, p\u0159i koupi parf\u00e9mu je\u0161t\u011b vy\u0159\u00edd\u00ed nutn\u00fd n\u00e1kup v l\u00e9k\u00e1rn\u011b).<\/p>\n
Oba prostory bylo tedy nutn\u00e9 na jednu stranu funk\u010dn\u011b propojit, na stranu druhou vizu\u00e1ln\u011b p\u0159ed\u011blit aby si svoji r\u016fznorodost\u00ed navz\u00e1jem neub\u00edrali na atmosf\u00e9\u0159e. P\u0159edev\u0161\u00edm z intimn\u00edho prostoru parfum\u00e9rie se otev\u00edral pohled do prostoru l\u00e9k\u00e1rny s vysokou intenzitou sv\u011btla a ru\u0161il tak jej\u00ed komorn\u00ed atmosf\u00e9ru.<\/p>\n
D\u016fle\u017eit\u00fdm v\u00fdchodiskem pro n\u00e1vrh byl postupn\u00fd r\u016fst a prom\u011bnlivost produkt\u016f. Z\u00e1rove\u0148 by m\u011bla instalace v\u017edy p\u016fsobit ucelen\u011b s jednotkami i n\u011bkolika des\u00edtkami druh\u016f v\u016fn\u00ed a kosmetiky. Proto je hlavn\u00edm motivem prostoru \u00falo\u017en\u00fd syst\u00e9m, kter\u00fd je mo\u017en\u00e9 variabiln\u011b a kreativn\u011b p\u0159estavovat a tak\u00e9 zvy\u0161ovat a sni\u017eovat jeho kapacitu. Jsou to b\u00edle lazurovan\u00e9 d\u0159ev\u011bn\u00e9 profily s dr\u00e1\u017ekami na plechov\u00e9 poli\u010dky, kter\u00e9 se do n\u011bj jednodu\u0161e zasouvaj\u00ed. Zadn\u00ed st\u011bny jsou vyrobeny z p\u0159ekli\u017eky, kter\u00e1 by m\u011bla p\u0159irozenou sv\u011btlou barevnost d\u0159eva. Kombinace d\u0159ev\u011bn\u00fdch materi\u00e1l\u016f dod\u00e1 interieru p\u0159\u00edjemnou m\u011bkkost a \u00fatulnost. Budou kontrastovat s tmav\u00fdmi lahvi\u010dkami, kter\u00e9 na sv\u011btl\u00e9m pozad\u00ed dob\u0159e vyniknout. Podlaha parfumerie je vyv\u00fd\u0161ena o 20cm na \u00farove\u0148 chodn\u00edku. To umo\u017en\u00ed bezbari\u00e9rov\u00fd p\u0159\u00edstup a z\u00e1rove\u0148 se jedn\u00edm schodem l\u00e9pe odd\u011bl\u00ed oba vnit\u0159n\u00ed prostory. Otvor okenn\u00ed v\u00fdlohy je vyu\u017eit pro posezen\u00ed z\u00e1kazn\u00edk\u016f s l\u00e9k\u00e1rnic\u00ed. Nach\u00e1z\u00ed se v meziprostoru mezi ulic\u00ed a parfumeri\u00ed kde m\u016f\u017ee n\u00e1v\u0161t\u011bvn\u00edk objevovat nov\u00e9 v\u016fn\u011b a objednat si dal\u0161\u00ed \u010derstv\u00e9 produkty. St\u011bna, kter\u00e1 p\u0159il\u00e9h\u00e1 k sezen\u00ed bude v\u011bnov\u00e1na p\u0159edev\u0161\u00edm uskladn\u011bn\u00ed pr\u00e1zd\u00fdch lahvi\u010dek. Kter\u00e9 budou upozor\u0148ovat na m\u00edch\u00e1n\u00ed kosmetiky p\u0159\u00edmo na m\u00edst\u011b a podle individu\u00e1ln\u00edho p\u0159\u00e1n\u00ed z\u00e1kazn\u00edka. Hlavn\u00ed st\u011bna naproti bude prezentovat ji\u017e hotov\u00e9 \u0159ady v r\u016fznorod\u00fdch obrazc\u00edch a variac\u00edch. Ve st\u0159edu m\u00edstnosti se nach\u00e1z\u00ed st\u016fl pro prezentaci nov\u00fdch v\u016fn\u00ed. Odkazuje k tradi\u010dn\u00edm l\u00e9k\u00e1rensk\u00fdm pult\u016fm mramorovou deskou a \u010dtverat\u00fdmi \u0161upl\u00edky. Osv\u011btlen\u00ed prostoru je celkov\u011b potlumen\u00e9, intimn\u00ed atmosf\u00e9ry se dos\u00e1hne bodov\u00fdm nasv\u011btlen\u00edm pouze d\u016fle\u017eit\u00fdch prvk\u016f – st\u0159edov\u00e9ho stolu a instalace lahvi\u010dek na st\u011bn\u00e1ch.<\/p>\n
Exterier bude dopln\u011bn jednotn\u00fdm v\u00fdv\u011bsn\u00edm \u0161t\u00edtem p\u0159es celou \u0161\u00ed\u0159ku domu, kter\u00fd bude nad jednotliv\u00fdmi vstupy n\u00e9st ozna\u010den\u00ed Apotheca Alchymica a Chytr\u00e1 L\u00e9k\u00e1rna. Doc\u00edl\u00ed se tak jednozna\u010dn\u00e9ho odd\u011blen\u00ed provoz\u016f, ale tak\u00e9 nazna\u010den\u00ed p\u0159\u00edbuznosti zna\u010dek. Roh domu, kter\u00fd se obrac\u00ed do n\u00e1m\u011bst\u00ed\u010dka bude dopln\u011bn p\u00edsmomal\u00ed\u0159sk\u00fdm logem Apothecy.<\/p>\n
U\u017e zad\u00e1n\u00ed projektu investorem nazna\u010duje, \u017ee Apotheca Alchymica m\u016f\u017ee b\u00fdt v ka\u017ed\u00e9m detailu prvot\u0159\u00eddn\u00ed produkt. Pokud m\u00e1 b\u00fdt opravdu \u00fasp\u011b\u0161n\u00fd nesm\u00ed b\u00fdt oslabena \u017e\u00e1dn\u00e1 z jeho \u010d\u00e1st\u00ed. V\u016fn\u011b, produktov\u00fd design ani architektura prodejny, p\u0159\u00edstup k z\u00e1kazn\u00edkovi, marketing apod.. Proto\u017ee celek je v\u017edy v\u00edce ne\u017e pouh\u00fd souhrn jeho \u010d\u00e1st\u00ed. Stejn\u011b jako hezk\u00e9 obaly nemohou b\u00fdt bez kvalitn\u00ed v\u016fn\u011b, tak kvalitn\u00ed produkt nem\u016f\u017ee b\u00fdt bez charakteristick\u00e9ho m\u00edsta, kter\u00e9 ho prezentuje a prod\u00e1v\u00e1.<\/p>","protected":false},"excerpt":{"rendered":"
Apotheca Alchymica je nov\u00e1 zna\u010dka parf\u00e9m\u016f a kosmetiky, kter\u00e1 na \u010desk\u00fd trh vrac\u00ed prvot\u0159\u00eddn\u00ed kvalitu ingredienc\u00ed a tradi\u010dn\u00edho \u0159emesla. T\u00e9to filosofii odpov\u00edd\u00e1 i n\u00e1vrh interieru prodejny. N\u00e1v\u0161t\u011bvn\u00edkovi mus\u00ed b\u00fdt na prvn\u00ed pohled jasn\u00e9, \u017ee se nejedn\u00e1 o \u201coby\u010dejnou\u201d parfumerii sv\u011btov\u00fdch zna\u010dek. Kvalita kosmetiky a parf\u00e9m\u016f se propisuje jak do obal\u016f, grafick\u00e9ho designu, tak i do n\u00e1vrhu interieru, do kvality materi\u00e1l\u016f a zpracov\u00e1n\u00ed. […]<\/p>\n","protected":false},"author":1,"featured_media":2500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"_links":{"self":[{"href":"https:\/\/www.rcnksk.com\/index.php?rest_route=\/wp\/v2\/posts\/424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rcnksk.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rcnksk.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rcnksk.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rcnksk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=424"}],"version-history":[{"count":6,"href":"https:\/\/www.rcnksk.com\/index.php?rest_route=\/wp\/v2\/posts\/424\/revisions"}],"predecessor-version":[{"id":3629,"href":"https:\/\/www.rcnksk.com\/index.php?rest_route=\/wp\/v2\/posts\/424\/revisions\/3629"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rcnksk.com\/index.php?rest_route=\/wp\/v2\/media\/2500"}],"wp:attachment":[{"href":"https:\/\/www.rcnksk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rcnksk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rcnksk.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}